Privacy policy
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Privacy Policy for Metteson AS

1. Data Controller

Metteson AS, hereinafter referred to as Metteson, is the data controller for the processing of personal data collected through the website, newsletter, merchandise and own marketing activities.

For ticket sales through venues, festivals or external ticketing providers, these parties will normally be the data controller for the buyer's personal data. In such cases, [artist name] may receive full or limited access to relevant audience data through a data sharing agreement. In such cases, [artist name] is an independent data controller for the received data, and processing takes place solely for agreed marketing and analysis purposes. Further information about such processing is set out in the venue's or ticketing provider's privacy policy.

At certain ticket purchases, you may also be asked to consent to receiving information and marketing directly from [artist name]. If you give such consent, the organiser, venue or ticketing provider will share relevant contact details with [company name (artist's)], so that [artist name] can send you information about concerts, presale, merchandise, new releases and other marketing in accordance with the consent.

If you do not give consent, we will only be able to receive aggregated and anonymised statistics about ticket sales, audiences and campaigns. Such data cannot be linked to you as an individual and is used only for analysis, reporting and planning of future marketing activities.

Contact information:

  • Address: [insert]
  • Postcode/city: [insert]
  • Company registration number: [insert]
  • Email: [insert]

For questions about privacy, access, rectification or erasure, please contact us at the email address above.

2. Personal Data We Process

Metteson AS may process the following data:

  • name
  • email address
  • phone number
  • purchase information (tickets, merchandise, VIP, preorder)
  • payment references (via payment provider)
  • usage patterns on the website
  • IP address and technical device information
  • information from cookies and tracking pixels
  • communications you send to us via form or email

3. Purposes of Processing

[Artist name] processes personal data for the following purposes:

3.1 Newsletter and Direct Marketing

To send information about concerts, releases, merchandise, presale, campaigns and other relevant content.

Legal basis: consent under GDPR art. 6(1)(a).

3.2 Delivery of Products and Services

To deliver tickets, VIP packages, merchandise, preorders, memberships or other products you have ordered.

Legal basis: contract under GDPR art. 6(1)(b).

3.3 Customer Service and Enquiries

To respond to questions, complaints, requests from press, fans or partners.

Legal basis: legitimate interest under GDPR art. 6(1)(f), or contract under art. 6(1)(b).

3.4 Website Analysis and Improvement

To analyse user behaviour and improve user experience, content, campaigns and conversion.

Legal basis: consent for cookies/tracking, or legitimate interest for aggregated anonymous statistics.

3.5 Digital Advertising and Remarketing

To show relevant ads via Meta, Google, TikTok, Snapchat, YouTube and other advertising platforms and display networks.

This may include:

  • retargeting
  • lookalike audiences
  • conversion measurement
  • campaign optimisation
  • audience segmentation

Legal basis: consent under GDPR art. 6(1)(a).

4. Cookies and Tracking Technologies

We use cookies, pixels and similar technologies from, among others:

  • Meta
  • Google
  • TikTok
  • Snapchat
  • YouTube

These are used for:

  • analytics
  • campaign measurement
  • remarketing
  • website improvement
  • targeted advertising

Non-essential cookies are only activated after you have given consent via our cookie banner. You can change or withdraw your consent at any time via the cookie settings on the website.

4.2 Conversion Pixels at Venues and Ticketing Providers

In some cases, [artist name] may use conversion pixels (e.g. Meta Pixel or Google Ads tag) placed directly in a venue's or ticketing provider's purchase flow. This is done to measure conversions from marketing and optimise advertising campaigns.

Such placement requires explicit approval from the legal owner of the ticket sales (venue, organiser or festival), and is contingent on the buyer's consent having been obtained via the venue's cookie banner in accordance with applicable electronic communications law. The venue is responsible for obtaining consent, and [artist name] will not activate pixels unless such approval and consent are in place.

Data collected via such pixels is processed by [artist name] as data controller, in accordance with this privacy policy.

5. Sharing of Personal Data

We may share personal data with third parties who assist with newsletter distribution, CRM, ticket sales, merchandise/online store, management, booking, PR and marketing, advertising and analytics.

Data processors (process data only on our instructions and under a data processing agreement):

  • [Mailchimp]
  • [BuzzMail]
  • [Ticketmaster, Tixly, Hoopla, Eventim, Paylogic, SeeTickets and other ticketing providers]
  • [Shopify]

Independent data controllers (process data for their own purposes under their own terms and privacy policies):

  • [Meta Platforms Ireland]
  • [Google Ireland]
  • [TikTok Technology Limited]
  • [booking agency]
  • [management company]

Transfer of data to independent data controllers is based on your consent. We recommend that you read these parties' own privacy policies for complete information about their processing.

6. Transfers Outside the EU/EEA

Some of our providers may process personal data outside the EU/EEA, for example in the United States. For such transfers, we ensure a valid transfer mechanism, for example:

  • EU Commission Standard Contractual Clauses (SCCs)
  • EU-U.S. Data Privacy Framework where applicable
  • other lawful safeguards under GDPR Chapter V

7. Retention Periods

We store personal data for as long as necessary for the purpose. Typical retention periods:

  • newsletter: until you unsubscribe
  • customer service enquiries: up to 12 months
  • purchase data: up to 5 years where required by accounting legislation
  • cookie and pixel data: in accordance with the platforms' standard lifetime or until consent is withdrawn

When the purpose ceases, the data is deleted or anonymised.

8. Your Rights

You have the right to:

  • request access to the data we hold about you
  • request rectification of inaccurate data
  • request erasure
  • request restriction of processing
  • object to processing
  • withdraw consent
  • receive your data (data portability)
  • lodge a complaint with the relevant supervisory authority

Requests should be sent to: [privacy@company.com]

9. Unsubscribing from the Newsletter

You can unsubscribe from the newsletter at any time by:

  • clicking the unsubscribe link in the email
  • contacting us at [privacy@company.com]

Upon unsubscription, we will stop further mailings, but may retain technical documentation of the consent where this is necessary to demonstrate lawful processing.

10. Changes to This Policy

We may update this privacy policy as needed, for example in connection with new services, campaign tools or changes in legislation. The latest version will always be available on the website.

Last updated: 21. august 2026